INDULGE SOCIAL.COM launches with a stylish new mantra: Austerity Chic 2011. Overspending is so old school! Social-coupons are the new trend for getting what you crave for a fraction of the price.
The close-to-the-bone domestic consumption in 2009 through mid 2010 saw many retail businesses struggle, wither and die as Americans of all economic tiers held on tight to their paper presidents. Chastened American shoppers embraced thrift as the 'new austerity' chic. Deep-discount digging, no longer a shady secret or neurotic tic attributed to elderly eccentrics, is topic of choice at parties, and a growing national online obsession, effectively assuring the competitive demand of 'social-coupons.' As consumers find that they can indeed 'have their cake and eat it too,' clever discount sites like Indulge Social reap the rewards. Indeed, the real challenge for social coupon sites will be snagging the most unique deals for the thirsty consumers eager to taste a champagne quality of lifestyle on pre-recovery, Budweiser budgets.
Indulge Social mirrors the positive belief system of popular and well-respected stars like Drew Barrymore and Natalie Portman who evangelize proudly on the red carpet about their $ 25.00 vintage and $ 39.00 Target dresses. Cheap, yet stylish is chic. For those unwilling to sacrifice quality for price; the stigma of second-hand designer shopping at places like Goodwill or Out of the Closet, has become a badge of honor that even well-to-do now sport. End of year Consumer Index sales figures prove that the appetite for self indulgence is not dead, merely aggressively repressed, like a big grumbling tummy under a lap-band. Consumers remain starved for goods, but are unwilling to pay full price. In recent months, mighty retailers shrank their ranks, as slews of sleek stores became deserted graveyards of style. In response, seasons blur as 'holiday sales' with prices slashed by 70%, begin earlier and end later.
This tactic works for retail chains, but what about small business retail providers?
The little necessities that make life sweet are luxuries that many crave, but cannot afford: facials, manicures, pedicures, haircuts, spa visits, travel getaways, massage, special meals, Zumba classes, Red Velvet cupcakes, computer services, and fitness club memberships - these modest indulgences are expendable in tight times.
Coupons, a dirty word for decades among the young and upwardly fabulous, is now 'dope' as codes are passed like illegal drugs, and traded like baseball cards, tit-for-tat. Savings strategies bear a new hipness as they bridge the gap between the 'Hell, no, I can't afford it,' to the 'Well, yes, hello-now this price works for me,' consumer. 'Coupon Chic' is 'hot,' as Indulge Social, Groupon and Living Social offer savvy shoppers super deals, and the chance to test their wares. With no end in sight for trendsetter savings sensations and an estimated 30 million small businesses in America, the group-coupon has become the new paradigm for measurable media marketing; replacing 'blanket advertising;' as dollars are redistributed into the group-coupons; attracting new clients, cost-covering profits, energy and exposure.
# # #
Related Cheap Dresses Press Releases
No comments:
Post a Comment